Hi, I’m Shauni
I help you figure out what to say, where to say it and how to say it.
I help brands build a strategy and craft a story that makes every touchpoint work together, from your website and email, to social media and the offline experience.
Sound familiar?
I started noticing something early on in my work: most people don't come to me saying "I need a strategy." They come to me saying "Can you help with our Instagram?" or "I want to create a TikTok account" And those are valid questions, but they're not the real question.
The real question is always: who is your ideal client, what are you actually trying to achieve, and how does everything you do work together to get you there?
That shift in thinking, from channels to strategy, from posting to storytelling, and from means to goals, is at the heart of everything I do.
Because most brands don't have a content problem. They have a clarity problem. Once you know what you stand for and what value you bring, the story you want to tell and who you're talking to, everything else falls into place.
How I work
What to say
Finding the story before you tell it.
Every brand has a story. Most just haven't figured out what it is yet. This is where we get clear on what you stand for, what problem you solve, who you're for, and your message.
For new brands, or brands going through a rebrand.
Where to say it
Finding your people, in the right places.
Knowing your story is one thing. Knowing where your audience actually is, and which channels are worth your time, is another. This is where strategy turns into a plan.
For brands with a clear story that now need the right channels and plan.
How to say it
Content, social media posts, campaigns, email flows, sales funnels. This is where the story becomes something people actually see, read, and respond to.
For brands ready to execute. Think content, campaigns, and everything that gets the story out there.
Bringing the story to life.
The Guest Experience Review
For hotels and vacation rentals
A hotel's story isn't just told through its feed. It lives in the first email a guest receives, the welcome they get at the door, and the feeling they take home with them. The Guest Experience Review is an independent audit designed for hotels and vacation rentals. I map your full guest journey — online and offline — and deliver a clear, actionable report on where your story is landing, and where it isn't.
I'm Shauni, a Dutch marketing strategist with a masters in Marketing Management. For over 10 years I've worked with brands across sports, tourism, wellness, and lifestyle.
I have developed marketing campaigns with offline and online visibility, crafted personalized e-mail campaigns to databases over 400.000+ subscribers, setup online platforms for coaches, edited TikTok video’s that made engagement go up +180% in the first month, created content for yoga teachers and developed marketing plans for different type of brands.
Now, my work sits at the intersection of strategy and story. Because a great story without a strategy is just words on a page. And a strategy without a compelling story doesn't move anyone. What I do is combine the two: I take your brand, your goals, and your audience — and turn that into a message that's clear, consistent, and worth listening to. Across your website, your content, your emails, and every other touchpoint where your brand shows up.
When I'm not working on brand strategy, you'll find me in or around the ocean. Surfing, watching the sunset, or taking a sunrise walk at the beach.
And who am I?