Hi, I’m Shauni
I help you figure out what to say, where to say it and how to say it.
I work with founder-led travel and wellness brands to find the story at the heart of what they do, turn it into a clear marketing strategy, and bring it to life across every touchpoint.
You know you have something special.
You have a strong product, a great idea, a unique experience, or a way of doing things that feels different.
You just haven't quite figured out how to communicate why it matters.
Maybe your ideas are all over the place. Maybe your marketing has grown organically and no longer feels cohesive. Maybe you're creating content, posting on social, sending emails — but you're not sure how it all fits together.
Sound familiar?
You come to me saying:
“Can you help us with Instagram?”
“We need more content.”
“Can you make some videos?”
And those are valid questions. But they're not the real question. So before jumping into a channel or a deliverable, I want to understand what you're actually trying to achieve.
Who are you trying to reach? What makes your offer different? What do you want people to understand, feel or do? And how should your website, content, email and social all work together to get you there?
Because most brands don't have a content problem. They have a clarity problem.
How I work
Find your story
Brand Story
Before you can tell a compelling story, you need to know what it is. We get clear on what you stand for, what makes you different, who you're for, and what you want people to understand or experience.
For new brands, or brands going through a rebrand.
Build your strategy
Marketing Strategy
Your story needs a strategy behind it. We connect the dots between your goals, customer journey and marketing channels, creating a clear plan where every part works together rather than in isolation.
For brands with a clear story that need a strategic direction for their marketing.
Tell your story
Content & campaigns
This is where your story and strategy become something people actually see and feel. From content and social media to email, campaigns and launches, I bring your strategy to life in a way that feels consistent, intentional, and connected to the bigger picture.
For brands with a clear story and strategy that are ready to bring it to life.
You don’t have to start at the beginning. Whether you need to find your story, build your strategy, or bring it to life, we’ll start with what your brand needs most.
The Guest Experience Review
For hotels and vacation rentals
A hotel's story isn't just told through its feed. It lives in the first email a guest receives, the welcome they get at the door, and the feeling they take home with them. The Guest Experience Review is an independent audit designed for hotels and vacation rentals. I map your full guest journey — online and offline — and deliver a clear, actionable report on where your story is landing, and where it isn't and where there are opportunities to make the experience more intentional.
I'm Shauni, a Dutch marketing strategist with a Master's in Marketing Management. For over 10 years I've worked across the full spectrum of marketing — from large organisations to small founder-led brands, across sports, tourism, wellness, and lifestyle.
I've worked on campaigns with both online and offline visibility, built email strategies for databases of 400,000+ subscribers, developed marketing plans, set up digital platforms, created content, and worked across everything from websites and email to social media and video.
But what I've learned along the way is that the most interesting part of marketing isn't any one channel. It's figuring out how everything connects.
That's why my work now sits at the intersection of strategy and story. A great story without a strategy is just noise. And a strategy without a compelling story doesn't move anyone. I combine the two — taking your brand, your goals, and your audience and turning them into a message that's clear, consistent, and worth listening to. Across every touchpoint where your brand shows up.
When I'm not working on brand strategy, you'll usually find me in or around the ocean — surfing, watching the sunset, or taking a sunrise walk at the beach.
And who am I?